There are now thousands of books on the subject of “mental training.” Yet we must admit that much about the human mind remains unknown, and to this day, science cannot definitively explain how consciousness—the sense of being and becoming aware of something or oneself—actually arises. What we can do, however, is practice tuning into this state and experience conscious presence for ourselves.

The mind cannot be fully understood without understanding consciousness. While we can train the mind, we cannot truly control it. Nor can we permanently stop, tame, or fully regulate it to manage our emotions at will. Much of what goes on within us remains mysterious—hidden in the subconscious, in the realm of what some might call the magical.

Thomas Zerlauth explores these dimensions deeply, often beyond the world of sports. He advises companies on brand development, viewing brands as powerful, often implicit “meaning-making constructs” that create unconscious trust and convey a sense of purpose. He regularly publishes on these topics in leading magazines and publishing houses.